Marketing Coca Cola in India-The post-liberalization period in India saw the comeback of Coca Cola but Pepsi had already beaten Coca-Cola to the punch, by creatively entering the market in the 1980’s period by way of a joint venture. In a way Pepsi benefited the Coca Cola by developing the Indian soft drink market in the early years of liberalization .The only disadvantage was that CCI in.
In 1992, coca cola company was the largest soft drink company in the world. Everyyear 800000000 coke were sold in the U.S alone. MARKET SEGMENTATION, TARGETTING AND POSITIONING Coca cola serves its product using market mass technique. But there are some minor factors through which we can target the coca cola products and target the customers.
Coca Cola is the largest firm that produces carbonated soft drinks; it has a 59% share in the entire CSD market.Although coca cola has the same target market segments as Pepsi because they are competitors within the same industry, the Coke brand is much bigger (Coke, 2009).In the early days Coke used to target the baby boomers and wanted to establish a solid consumer base.
The target market for Coca cola is very widespread as it satisfies the needs for many different consumers, ranging from the healthy diet awareness through Diet Coke to the average human through its best-selling drink regular Coke. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.
